You’ve just started out in business and you know you’re going to need a website. You contact a designer who offers you their standard startup package, write some text that tells everyone about your product or service and how to contact you, and sit back and wait for the phone to start ringing. Nothing happens. What did you do wrong? Read Bryony Thomas on treating your website like an employee that needs goals and targets, performance monitoring, and ongoing development. Don’t let your website be one of those gathering cyber dust in an abandoned corner of the Internet, which typically still announce the Christmas opening times for 2004!
When I’m out and about promoting my business through networking events, or speaking to potential clients, I’m often asked why WordPress is my Content Management System (CMS) of choice. The short answer is because it works. The longer answer incorporates many of the reasons it is used by a worldwide community of designers, developers, and bloggers. This is not intended to be an exhaustive list, though I’d love to hear the individual reasons others choose WordPress; these are the reasons I use WordPress, and the benefits I feel it brings to my clients.
First off, a very brief layman’s description of WordPress for those who are completely unfamiliar with the concept: Read the rest of this entry »
Planning can be the most important stage of website development. You can employ a cutting edge designer, with superb technical skills, but if you haven’t planned your website right from the start, you can quite quickly run into trouble and make expensive mistakes. Ideally, the majority of the planning will have been done before you even contact a web developer for a quote, though any web professional worth their salt will be happy to talk you through the process. Forward planning will save you money, and will save your designer’s time – these are two elements which are inextricably linked in the field of web design. If the designer has to strip the site back and start again because there’s been a structural change, you may run over the initial budget. Good planning will help you avoid this. Read the rest of this entry »